Web video is huge right now. If you read our last post, you’ll know the top 3 ways in which it can help enhance and promote your brand, but how do you, as the client, get what you want from the video you’re paying for? Well, with our expertise of working on both sides of the fence, here’s a brief guide to what you can do to get the most you can from your vision, and ultimately, your money.

Be Clear About Its Purpose


Like any marketing or advertising, you have to know who you’re aiming the campaign at. Are you trying to hook customers directly, or is your target audience other professionals who will refer their business to you?

While this may sound obvious, it’s surprising how easy it can be to get so focused on style that you lose sight of who your viewers are going to be. If that happens, your film will never fulfil its true potential. Being clear on the purpose of the video from the outset will ensure the production company makes something that fits with the market it’s aimed at. Always keep your audience at the core of everything you do.

Help Us Understand Your Company


Quite simply, the more we know about your company, your organisation or your brand, the better we can help represent you in the right way! And we’re not just talking about brand guidelines and dry marketing speak – tell us who you are, really. People are engaged by other people, and by stories. Talk to people – what’s unique about you? What do you really want to shout about with your video?

Know What Video Can and Can’t Do


We’ll do everything we can to create the perfect video for you, and, if you understand the capabilities of web video and what they do best, it’ll help make the process a lot smoother.

Of course, we’ll talk you through what we think works and what is better communicated using other media, but the more knowledge you have going into production, the more likely we are to be able to match your ideas and vision.

Production companies are fuelled by creative people, and we’re no exception. At markthree we work with a number of highly skilled, brilliant creative minds and we take pride in all the work we do. We want to make the very best videos every single time and working with your brand is no exception. The best stories come from conversations, not from briefs. So talk to us. We’re a friendly bunch. Who knows, it may just be the start of a beautiful friendship.