Archive for December, 2011
Online video as SEO
As we mentioned in a previous post, YouTube is now the second biggest search engine in the world after Google. By creating a channel and regular, engaging content, businesses can expand their online marketing reach beyond just websites and social media.
With even a single video on YouTube, a search on Google for your product or brand will take prospective customers to what you want them to see. With a well-made video and a well-crafted channel, you can convert these interested potential clients and customers into buyers.
We’ve also mentioned before that online video isn’t just about viral. Driving traffic from a video to your site and converting that into sales can be far more effective than having millions of people seeing your content. Aiming for viral is like advertising men’s razors in Vogue; sure, you’ll make a few sales from gift-buyers who’ve stumbled across it, but most of the views will be wasted when it comes to totting up your sales figures.
Brand awareness and putting yourself on top of the search listings can be reason enough to put a video out there. Giving people a variety of ways to discover and engage with your brand can help not only your wider digital marketing strategy, but also your ultimate bottom line.
If you’d like to talk to us about how we can create a great YouTube channel with frequent, engaging content that connects with your audience, get in touch.
Amazing trailer for remarkable film
Here at markthree media, we love watching films nearly as much as we love making them. This little gem caught our eye this week, so we thought we’d share it with you. Keep an eye on the blog to see more of our favourite discoveries from around the web soon.
TimeScapes is a project that filmmaker Tom Lowe has been working on with numerous partners for the last few years, developing systems and technology to help him achieve his vision of startling images of things we rarely appreciate.
The live-action elements and slow-motion were shot with a Red Epic camera, with the timelapse sequences (the beautiful night skies you see in the trailer) shot on a Canon stills camera.
Here’s the trailer for the film. To get the best out of it, make sure HD is turned on and, if you can, watch it on a BIG monitor. Inspiring stuff.
TimeScapes 4K from Tom Lowe on Vimeo.
For more information on how it was shot (and the dramatic 4K resolution, if you’re a tech geek like me), click over to the video’s Vimeo Page. For more on the film itself, visit their website or Twitter page.