As we mentioned in a previous post, YouTube is now the second biggest search engine in the world after Google. By creating a channel and regular, engaging content, businesses can expand their online marketing reach beyond just websites and social media.

With even a single video on YouTube, a search on Google for your product or brand will take prospective customers to what you want them to see. With a well-made video and a well-crafted channel, you can convert these interested potential clients and customers into buyers.

We’ve also mentioned before that online video isn’t just about viral. Driving traffic from a video to your site and converting that into sales can be far more effective than having millions of people seeing your content. Aiming for viral is like advertising men’s razors in Vogue; sure, you’ll make a few sales from gift-buyers who’ve stumbled across it, but most of the views will be wasted when it comes to totting up your sales figures.

Brand awareness and putting yourself on top of the search listings can be reason enough to put a video out there. Giving people a variety of ways to discover and engage with your brand can help not only your wider digital marketing strategy, but also your ultimate bottom line.

If you’d like to talk to us about how we can create a great YouTube channel with frequent, engaging content that connects with your audience, get in touch.