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Home page: http://markthreemedia.com
Posts by markthree
Our film Breaking Free went out on CBBC on February 19th this year and has had an absolutely fantastic reception! Thanks to everyone who has sent us an email, we read and reply to them all.
Too catch some extra clips from Breaking Free click here
If you’ve been wondering about the paucity of updates recently (and if you haven’t, why not?), it’s because it’s safe to say we’ve been more than a little bit busy these past few weeks. We’re delighted to announce that we’re currently in full-swing of a production for CBBC’s award-winning documentary strand My Life, following some youngsters with learning difficulties. We’ve also just been commissioned to make not one, but two films for the BBC’s regional magazine show Inside Out. With all of that to contend with, along with our regular work, we’ve barely had time to catch our breath and say hi. Sorry about that.
Anyway, it’s all very, very exciting right now, and we’ve got another couple of projects up our sleeves which we can hopefully tell you all about soon. In the meantime, you know where we are if we can help. Or if you just want a chat. We’re nice like that.
Everyone knows what social media is. You might have a Facebook page, you may even tweet occasionally. But the truth is that social media can be so much more. Whether it’s used to drive viewers to a specific campaign or content, building awareness of your organisation, or simply engaging and learning from your clients or users, every organisation small or large can benefit. Social media is about people. And every organisations relies on people to be a success.
The fact is, a clear, well thought out strategy with a defined target can deliver huge benefits. At markthree media we can work with you at every level to develop and implement a strategy that can work for you.
In February we worked with the charity, Relate, to design and manage a social media campaign to publicise new research findings and a campaign video concerning Relate’s counselling services for young people.
The markthree media team worked out a strategy, combining twitter, facebook and parent bloggers to maximise interest and publicity on social media. Once the strategy was approved by Relate, markthree media took over their twitter and facebook accounts, sending teasers leading questions on twitter and facebook during the week leading up to the launch of the research and the video, on Friday February 24th. Then, on the day itself, we tweeted hard and fast all day, sending out key facts from the research and requesting re-tweets to get the message out as far and as fast as possible.
The young people surveyed by Relate were asked what celebrity they would most like to be best friends with and, surprisingly, the number one choice was Stephen Fry. We contacted Stephen and asked him to support the release of this finding, as well as the more serious findings suggesting that more young people than ever were coming forward to Relate counsellors for help with mental health problems. Stephen Fry was only too happy to offer his support and tweeted for us, from New Zealand, at the end of the day.
Through twitter, we reached 3 million, two hundred thousand people. We had several thousand re-tweets that we were able to track.
To help get people behind the campaign and tweet for us, we invited parent bloggers to post about their own stories and concerns in connection with mental health issues and counselling for young people. This gave ownership of the campaign to a key group of bloggers who represent, and are read by, a target audience of the campaign and ensured tweets were sent and re-tweeted among this group throughout the day. Twelve people blogged for us. These were all from very different perspectives and were very moving. The combined readership of the blogs was around 5 000 and combined twitter followers of the bloggers, reached a further 20 000 people.
One of the bloggers was Pip, the Gypsy teenager who wrote an open letter to Channel 4 about Big Fat Gypsy Weddings. His blog receives around 1000 hits but the open letter post reached nearly 50 000. He told me his post had had over 500 unique readers in the first two hours and it is still being widely tweeted as he talked for the first time about the day his brother committed suicide and how difficult it is for the travelling community to access mental health support and counselling. His blog was tweeted and re-tweeted again on the following Tuesday evening, during the screening of Big Fat Gypsy Wedding to make use of the ‘BFGW’ hashtag leading the twitter trending topics. This blog is still being spread throughout the social networks.
Contact us to see how we can work with you.
As we mentioned in a previous post, YouTube is now the second biggest search engine in the world after Google. By creating a channel and regular, engaging content, businesses can expand their online marketing reach beyond just websites and social media.
With even a single video on YouTube, a search on Google for your product or brand will take prospective customers to what you want them to see. With a well-made video and a well-crafted channel, you can convert these interested potential clients and customers into buyers.
We’ve also mentioned before that online video isn’t just about viral. Driving traffic from a video to your site and converting that into sales can be far more effective than having millions of people seeing your content. Aiming for viral is like advertising men’s razors in Vogue; sure, you’ll make a few sales from gift-buyers who’ve stumbled across it, but most of the views will be wasted when it comes to totting up your sales figures.
Brand awareness and putting yourself on top of the search listings can be reason enough to put a video out there. Giving people a variety of ways to discover and engage with your brand can help not only your wider digital marketing strategy, but also your ultimate bottom line.
If you’d like to talk to us about how we can create a great YouTube channel with frequent, engaging content that connects with your audience, get in touch.
Here at markthree media, we love watching films nearly as much as we love making them. This little gem caught our eye this week, so we thought we’d share it with you. Keep an eye on the blog to see more of our favourite discoveries from around the web soon.
TimeScapes is a project that filmmaker Tom Lowe has been working on with numerous partners for the last few years, developing systems and technology to help him achieve his vision of startling images of things we rarely appreciate.
The live-action elements and slow-motion were shot with a Red Epic camera, with the timelapse sequences (the beautiful night skies you see in the trailer) shot on a Canon stills camera.
Here’s the trailer for the film. To get the best out of it, make sure HD is turned on and, if you can, watch it on a BIG monitor. Inspiring stuff.
For more information on how it was shot (and the dramatic 4K resolution, if you’re a tech geek like me), click over to the video’s Vimeo Page. For more on the film itself, visit their website or Twitter page.
Digital marketing is a diverse field covering everything from Google Adwords to social media engagement to Facebook pay-per-click. Online video can play a vital role in your wider digital marketing strategy by providing an extra point of contact with your customers and clients.
Video can encompass many different things from straight-forward, TV-style 30-second ad spots to fully-fictional worlds that highlight your brand ideals as opposed to a specific product. From viral ads to instructional videos, choosing the right video for your company and brand is crucial to its eventual success.
In addition to the benefits of having video on your website, having any kind of presence on YouTube can be a major boost for your brand. YouTube is now the second biggest search engine on the planet, after its parent company Google. That means more people search on YouTube than on Yahoo, Ask or anything else. Web video puts your brand front-and-centre and offers an extra layer of search engine optimisation, with great-quality content for people to discover, too.
Interesting, thought provoking or controversial video also offers a great opportunity to create an interaction with your fans on social media sites like Facebook, Twitter and Google+. By posting a video and inviting comments, you’re creating a valuable opportunity for interaction with the people who matter most to your business: the people who will buy from you.
Video doesn’t have to be a standalone strategy for increasing brand – or product – awareness. As part of a sophisticated, focused digital marketing strategy, film and video can have an impact across all areas of your brand.
Video is becoming a bigger and bigger sales tool for businesses, whether ‘real-world’ or online. Video can help highlight features of your product or service, establish a connection with your brand or its people and provide you with a window into the wider world.
As more and more people turn to online video, here are a few things to remember when you’re planning video content for your site:
1. It’s not always about ‘viral’
Yes, funny, creative or controversial videos can potentially go viral and put your brand in front of millions of people, but that’s not always what online video should be about.
Online retailers have discovered that simply showcasing their products in a video – even as simply as holding up a pair of shoes and showing them off – can significantly increase sales. Videos of products aren’t going to go viral, but they may make the difference between someone clicking on “Buy” or clicking off to another site.
2. Brevity is the soul of everything
With the exception of instructional videos, there is little point in having a video online that lasts longer than 3 minutes. Studies have shown that average viewing times of online video are around 1min 30secs and that the number of people who view an entire video falls off exponentially over 1 minute in length.
If you can’t say all you need to say in three minutes consider breaking your message up into several “episodes” or re-thinking what you’re trying to communicate into a more simple form. Is your idea simply too complex to describe/explain in a three-minute video?
3. Treat it like TV
You may not have the marketing budget to pay for a multi-million pound commercial, but you should treat everything you put online as a piece of broadcast television. It’s a theory that underlines everything we do at markthree and something we believe in strongly.
Online video represents your brand and you want it to reflect the qualities you believe in. Treating your films like TV will make sure you’re presenting yourself to your customers and clients in the very best way possible.
Above all, talk about what you want to achieve with your production company and never be afraid to ask for more.
Web video is huge right now. If you read our last post, you’ll know the top 3 ways in which it can help enhance and promote your brand, but how do you, as the client, get what you want from the video you’re paying for? Well, with our expertise of working on both sides of the fence, here’s a brief guide to what you can do to get the most you can from your vision, and ultimately, your money.
Be Clear About Its Purpose
Like any marketing or advertising, you have to know who you’re aiming the campaign at. Are you trying to hook customers directly, or is your target audience other professionals who will refer their business to you?
While this may sound obvious, it’s surprising how easy it can be to get so focused on style that you lose sight of who your viewers are going to be. If that happens, your film will never fulfil its true potential. Being clear on the purpose of the video from the outset will ensure the production company makes something that fits with the market it’s aimed at. Always keep your audience at the core of everything you do.
Help Us Understand Your Company
Quite simply, the more we know about your company, your organisation or your brand, the better we can help represent you in the right way! And we’re not just talking about brand guidelines and dry marketing speak – tell us who you are, really. People are engaged by other people, and by stories. Talk to people – what’s unique about you? What do you really want to shout about with your video?
Know What Video Can and Can’t Do
We’ll do everything we can to create the perfect video for you, and, if you understand the capabilities of web video and what they do best, it’ll help make the process a lot smoother.
Of course, we’ll talk you through what we think works and what is better communicated using other media, but the more knowledge you have going into production, the more likely we are to be able to match your ideas and vision.
Production companies are fuelled by creative people, and we’re no exception. At markthree we work with a number of highly skilled, brilliant creative minds and we take pride in all the work we do. We want to make the very best videos every single time and working with your brand is no exception. The best stories come from conversations, not from briefs. So talk to us. We’re a friendly bunch. Who knows, it may just be the start of a beautiful friendship.
Your website is brilliant. Your social media strategy is firmly in place and attracting followers, fans and engagement. What’s missing from your brand’s online presence? Web video.
Here are the top three things online video can do for your brand: